Design and the Play Instinct


This is a redesign of Paul Rand's Design and the Play Instinct. I went with a more simplistic and classic approach to organize the book, where the images and body text are separated into opposite pages. The entire book has a turquoise-green color scheme, where the images have "screen" filter over them. I used Helvetica Neue throughout the book. Full publication

Page ii-iii Page 12-13 Page 14-15
Page 22-23 Page 26-27 Page 30-31